Large Format Printing
National Association for College Admission Counseling (NACAC)
For the 2024 NACAC Conference at the Los Angeles Convention Center, I led the branding and visual merchandising strategy to elevate LMU’s presence on the show floor. I designed a 20×10′ branded display with detachable monitors. I oversaw the full production process, including print preparation and on-site installation, to ensure the final execution aligned with brand standards and visual impact goals.
In addition to the display, I curated a functional merchandise strategy tailored to the conference audience of college counselors. I selected branded lunch bags as a high-utility, budget-conscious giveaway, reinforcing LMU’s brand through everyday use. The merchandise was highly successful, drawing significant booth traffic and earning direct feedback that LMU had one of the most memorable and effective swag offerings at the conference.
The Runway, Playa Vista in Los Angeles California
This was the first print ad that ran at the Runway in Playa Vista, California for Graduate Enrollment. With the opening of the new campus in Playa Vista for the Graduate Film School, the Open House was marketed towards professionals within the local area.
The second print ad for the spring Open House ran in February 2020. Since then, the open house for Graduate Enrollment has been held virtually on a website that I built for them. graduate.lmu.edu/openhouse
